The
Drive-In Theater, like Apple Pie, Hot Dogs, and Baseball represent
pure Americana. Fun for the whole family, and for friends and even
dates. Movies combined with the outdoors while relaxing in your own
car. This idea from long ago that still resonates with many today.
Although its heyday has long passed, it is slowly becoming a popular
thing to do again.
It
all began long ago with the showing of Two White Arms the 1932
British Comedy Classic film that featured Adolphe Menjou in a story
about a man who becomes bored with married life and pretends to have
lost his memory so he can pursue other women. It had a different
title for American audiences, that of, Wives Beware. The significant
thing about this film is that it was the first film to be featured at
a Drive-in Movie Theater. It was first shown in 1933.
The
concept of a drive-in theater was patented by Richard
M. Hollingshead, Jr.
on May
16, 1933.
His original drive-in theater opened
a month later in New Jersey on June 6, 1933. Although his own
drive-in theater only operated for three years, the idea spread
across America, and at its peak there were more than 4,000 drive-in
theaters in operation. His first advertising slogan was, "The
whole family is welcome, regardless of how noisy the children are."
At first, prices for admission was 25 cents for the car and 25 cents
per person, but it was quite common to have specials of $1.00 per
carload.
The
idea of watching movies from your car on a large screen appealed to
many. It was a common family night out, thing to do. It
was the place to hang out and socialize more than anything else. In
fact, the funny wise crack that circulated whenever there was talk of
Drive-ins was, 'they show movies there, don't they,' as if to say
that the features were not the main point of going. They
became especially popular for dates, because of the privacy this
setting provided.
If
you have never been to one, the theaters are like large parking lots,
where you drive in and find an open space in front of a large
screen/wall that the film would be projected onto. With each space,
you'd drive into, you would park on a small mound, something like a
small hill. It put your viewing at an upward angle towards the
screen, so that the other cars would not obstruct your view. When
parked, there was a speaker for sound on a pole, and you would just
hang the speaker from your door window. These drive-in theaters
usually had playgrounds for small children and concession stands that
sold food and drinks. The fun, food runs, and socializing always
takes place between features, and the theaters usually had long
breaks between in order to accommodate those at the concession
stands.
The
theaters usually showed double features, and some even offered triple
features for the crowds that liked to stay late. The main feature was
often shown first, and that would have been the big Hollywood hits of
the day, the other features were the B-movies.
The
peak period for drive-in theaters was the 1950's and early '60's, but
as color television became more widespread, attendance at these
theaters began to decline.
The
unique experience of the drive-in theater lives on through classic
car enthusiasts, nostalgia buffs, and the curious. It's a slice of
vintage Americana personified that can't be missed. Although there
are only around 400 of these theaters still in operation, you could
probably find one not too far from where you live. These days, they
show the modern flicks and the sound is broadcast to your car radio.
You can expect to pay somewhere in the area of $20 for a car load
today, but the fun and the experience is well worth it.
To my surprise, I recently learned that there may be another 200 theaters opening across the country in the very near future.
Although
this experience is mostly associated with America, there are some
drive-in theaters in other countries as well, including: Canada -
Australia - Germany - India - South Africa & Spain.
Most
people prefer indoor theaters with luxury seating, air conditioning,
3D and even 4D, enamored with all of today's technology, and
amenities. While some long for the good ol' days of yesteryear, going
to a drive-in, is an amazing experience. It's one you'll remember for
a lifetime. Here's hoping you'll make some happy memories with your
family this coming summer, and find a drive-in near you.
In
the comments below, feel free to share your drive-in experiences and
be sure to mention the theater, they could use the free mention.
Interesting
fact: Shankweiler's Drive-In, in Orefield, Pennsylvania, is the
oldest drive-in theater that is still going, and is now beginning its
82 season. So Cool! Long live the Drive-In's