10 NFL Games Will Be Streamed Live on Twitter
The upcoming season is soon to begin. Twitter will live-stream 10 football games on Thursday night. Get ready to mark your calendar.
The partnership between the NFL and Twitter, ushers in a new era for the social media platform as they enter the live sports streaming arena for the first time. Jack Dorsey has said that the future of the company is about live events and news. “Watching a live event unfold is the fastest way to understand the power of Twitter.”
Twitter's CFO Anthony Noto stated that the deal is “one element of a much larger strategy.” Twitter is exploring similar opportunities with other possible partners to bring “the best elements of live sports, live news and politics, and live entertainment.” This deal gives an estimated 800 million registered and non-registered users a chance to watch the NFL via their network.
Not to be confused though, the deal between Twitter and the NFL is not exclusive, that means the games will also be available on the networks that previously hosted them such as CBS, NBC, and the NFL Network. Essentially Twitter is re-broadcasting the same content.
As listed by CNET, here are the Twitter-NFL games:
Week 2, Sept. 15: New York Jets at Buffalo Bills
Week 3, Sept. 22: Houston Texans at New England Patriots
Week 5, Oct. 6: Arizona Cardinals at San Francisco 49ers
Week 6, Oct. 13: Denver Broncos at San Diego Chargers
Week 7, Oct. 20: Chicago Bears at Green Bay Packers
Week 11, Nov. 17: New Orleans Saints at Carolina Panthers
Week 13, Dec. 1: Dallas Cowboys at Minnesota Vikings
Week 14, Dec. 8: Oakland Raiders at Kansas City Chiefs
Week 15, Dec. 15: Los Angeles Rams at Seattle Seahawks
Week 16, Dec. 22: New York Giants at Philadelphia Eagles
This is interesting on all levels, it's a first for Twitter, and also when they bid for the right to show these games, they were not the highest bidder, they bid lower than Amazon and the NFL still went with Twitter. It's obvious that the NFL wants to have a deeper integrated connection with the service, especially since all the marquee players are already on Twitter individually with personal profiles.
It may be an experiment, or just maybe ... I think this is the beginning of a beautiful friendship.